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STAY IN THE BEST LUXURY SERVICED APARTMENTS IN SEOUL

Delve into Seoul, the vibrant and captivating capital of South Korea, rich in history and buzzing with modernity. Frasers Hospitality invites you to experience the city through our luxury serviced apartments, within easy reach of Seoul’s top attractions, premier neighbourhoods, and bustling commercial centres. Experience the dynamic pace of Seoul, where food trends, fashion, and technology evolve at lightning speed, all while maintaining a profound respect for tradition. Live the Frasers’ life, marrying hotel-styled opulence with the comfort of accommodations you can truly call home.

FRASER PLACE CENTRAL, SEOUL

Fraser Place Central offers executive short- and long-term rental options for individuals and families travelling to Seoul. Located in the Gangbuk area — Seoul's commercial and cultural centre — the hotel-like property offers 269 fully-furnished, gold-standard luxury serviced apartments, including studios and one-, two- and three-bedroom suites. Chic and vibrant interiors combine with clean comfort and convenience, providing an ideal oasis from Seoul's 'always-on' bustle for your vacation or business trip.

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FRASER PLACE NAMDAEMUN, SEOUL

Fraser Place Namdaemun offers the best luxury serviced apartments near Namdaemun Market, close to many of the top things to do in Seoul. The property's 247 chic and modern hotel-styled rooms offer panoramic views of Seoul's skyline and overlook the renowned Namdaemun Gate. Travelling to Seoul for business? Fraser Place Namdaemun's conference and meeting facilities are sure to impress. The Panorama Lounge and Bar on the 16th floor also affords one of Seoul's best rooftop views, making it the ideal place to enjoy an elevated dining experience par excellence.

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STAYING IN SEOUL

Seoul, South Korea's sprawling capital, is a bustling hub of commerce, culture, arts, gastronomy, and fashion. This city, steeped in history yet surging forward, is a haven for lovers of K-Pop and a perfect glimpse into the rhythm of South Korean life. Contrasting seamlessly, Seoul marries the forefront of technological advancement with enduring heritage. Its 600-year history since the Joseon Dynasty (1392 - 1910) lives on in preserved palaces and temples nestled alongside grandiose shopping malls, towering offices, modern hotels and other architectural marvels — a testament to Seoul’s deep respect for its past and ambitious vision for the future.

Whether in Seoul for business or a holiday, Frasers Hospitality’s luxury serviced apartments provide ideal locations for residence. Not only are they nestled within the commercial heart of the city, but they’re also at the epicentre of Seoul's unique experiences. Then, find serenity in the warm embrace of a traditional jjimjilbang spa. Conclude your day riding the Hallyu wave, immersing yourself in the Korean pop culture that has taken the world by storm.

THE TOP THINGS TO DO IN SEOUL

Immerse yourself in Seoul's vibrant tapestry of experiences, all within reach from your Frasers Hospitality serviced apartment. Our close proximity to historic sites, dynamic shopping hubs, gourmet eateries, major attractions, and trendsetting neighbourhoods positions you perfectly for an unforgettable adventure.

Take a step back in time, touring the grandeur of Gyeongbok Palace and the charming traditional houses of Bukchon Hanok Village. Tech aficionados will revel in Yongsan Electronics Market, a bustling hub for the latest gadgets.

Dive into Seoul's gastronomic landscape, where the streets are lined with diverse eateries offering everything from affordable local delicacies to Korea’s most exquisite fine dining experiences.

Experience Seoul's commitment to sustainability at Seoullo 7017, an elevated, lushly-landscaped park near your hotel-styled suite. For the culture enthusiasts, ride the Hallyu wave and delve into the heart of Korean pop culture with a captivating Hallyu Experience tour.

SEOUL'S HISTORICAL SIDE

During your stay in Frasers Hospitality’s aparthotels, be sure to seize the opportunity to visit some of the city's top historical sites. Located within a minute's walk from Fraser Place Namdaemun, the Sungnyemun Gate is one of the four great gates of Seoul's old city walls, and is classified as South Korea's No. 1 National Treasure. Further afield and to the north of these serviced apartments, the Gyeongbok Palace stands as the largest and most beautiful of Seoul's five Joseon-era royal residences. It is well worth a visit to marvel at the palace's ancient grandeur. Nearby the Gyeongbok Palace, Bukchon Hanok Village offers visitors a unique glimpse into the city's past. Hundreds of beautifully painted and cared-for traditional houses called ‘hanok’ line the narrow streets. Many of the houses have been converted into cultural exhibitions, restaurants and tea houses, making the village a must-visit for any traveller.

A TECH-HEAD'S PARADISE

Seoul is renowned for being at the cutting edge of tech and the information age, and there are few places better suited to release your inner tech-head than the Yongsan Electronics Market, located to the south of Frasers Hospitality’s serviced apartments in central Seoul. Seoul is the home of global consumer electronics giant, Samsung, and the wholesale market features a wealth of different products to choose from, as well as brands and devices from around the globe.

To get to the market from your hotel-styled suite in central Seoul, take the metro from the National Police Agency directly to the Yongsan Electronics Market — a journey of around 20 minutes door-to-door.

SEOUL FOR FOOD LOVERS

There's more to Korean cuisine than bibimbap and Kimchi, and Seoul offers South Korea's best food scene hands down. The trick is knowing how to choose from the thousands of food and dining options. Our advice? Start local. A leisurely 2-minute walk from Fraser Place Namdaemun will bring you to Namdaemun Market, the largest traditional market in Korea. This notable destination serves multiple needs: part food street, part wholesale market, and wholly affordable. A must-try local dish is Tteokbokki, a spicy street food mainstay — pan rice cakes swim in gochujang chilli paste, and is served with slices of tender fish cake. It's perfect for Seoul's chilly autumn and winter nights.

For upmarket dining, book a table at Mingles, a two-Michelin-star fine dining establishment located in the vibrant Cheongdam-dong district. Chef Mingoo Kang creates a seasonal menu blending predominantly French and Spanish techniques with Korean ingredients and flavours. The atmosphere is relaxed yet refined and the food is an absolute delight.

AN ENGINEERING MASTERPIECE

In a country with a known penchant for engineering marvels, Seoullo 7017 stands out. Once an elevated overpass built to address Seoul's increasing traffic congestion, the site was reimagined into a vibrant urban greenway. Instead of cars, locals and visitors alike wander along the raised walkway covered in carefully curated gardens. The site stands as a symbol of Seoul's commitment to sustainable urban development and has revitalised the area surrounding it.

Getting to Seoullo 7017 from your serviced apartment in the centre of Seoul couldn't be easier. Take the metro from the National Police Agency and alight at Eunpyeong New Town Station, Public Garage. From there, a three-minute walk will bring you to Seoullo 7017.

K-EVERYTHING

Seoul is the epicentre of Hallyu — the Korean Wave of popular culture sweeping the world. Epitomised in Korea’s episodic TV and music exports, Hallyu encompasses absolutely everything from K-pop to K-drama, fashion, hairstyles, accessories, food and personal care. It’s not just about having the right look or following a favourite K-pop group, the phenomenon has its own brands and even its own dance styles. The best way to experience Hallyu is with a Hallyu Experience Tour. There are many to choose from, and for the uninitiated, making a choice can be a tad confusing. Two of our favourites include the K Musical Tour that takes visitors down Daehak-ro, a strip stacked with theatres and studios known as Seoul’s centre for the performing arts, and the K-Star road tour through the Gangnam district, a self-guided walking tour that delivers a concentrated dose of Gangnam style.

GETTING TO AND AROUND SEOUL

Seoul is a large, sprawling metropolis, so it's no surprise the city's main international airport — Incheon International Airport — is located approximately 50 kilometres outside of the city. The easiest and quickest way to arrive at your hotel apartment in Seoul is to take a taxi, entailing a trip time of about 50 minutes. A slightly longer yet cheaper option is to take the train from the airport to Seoul Station, then change to the metro to make the journey to the nearest station to your serviced apartment accommodation.

The best way to get around Seoul is on the city subway which has frequent services city-wide.

Seoul is known as the capital city of South Korea and as a major centre for commerce and trade. Seoul’s world-famous Kpop culture is also a major drawcard, as is the city’s ancient palaces and historical sights.

Don’t miss out on the top 5 things to do in Seoul, including: 1. Visits to Gyeongbok Palace and Bukchon Hanok Village 2. Grab a bargain at the Yongsan Electronics Market 3. Head out to taste the flavours of Seoul’s world-class street food scene 4. Wander the eco-friendly Seoullo 7017 5. Experience Kpop culture with a Hallyu Experience Tour.

The best time to visit Seoul is during the spring, from March until the end of May. Winters are typically cold. Autumn is also a good time to visit Seoul.

Seoul is a sprawling city with many areas to stay. Some of the most popular and central districts to stay include Gangbuk, Namdaemun, Myeondong and Gangnum.