Skilled public relations and social media experts position each property through digital and offline brand advertising and global marketing outreach.

Designed to build loyalty among customers, Fraser World is a tiered membership programme designed to engage guests with a wealth of exclusive benefits.

Dedicated teams put in place procedures and systems to ensure Fraser’s high service standards and drive profitability. This includes manpower training, property and service audits and guest feedback channels.

A team of specialists noted for their expertise in converting existing buildings, mixed-use or new builds. All are built to international specifications and showcase an award-winning design specific to a Fraser branded property.

We leverage the latest technology and innovation to enhance the guest experience while managing operating costs, such as high connectivity, integrated booking systems and state-of-the-art meeting facilities.

Our regional sales headquarters leverages on a wide network of contacts and in-depth market knowledge to extend our reach and grow the business. Well supported by our business intelligence and analytics platforms, our teams are able to respond quickly to local market conditions with effective strategies for success.

We have a proven track record of optimizing property life cycles, driving performance and improving operational efficiency. At the same time, the Fraser Advantage emphasises open, transparent partnerships based on trust and track record. As owner-operators, we care about the same things - space efficiency, guest experience, market share and profitability - and by working together we will unlock the potential of your assets.