Frasers Hospitality Pte Ltd Strengthens China Presence
13 Mar 2012 - Chengdu, China
Singapore, 13 March 2012 – Frasers Hospitality Pte Ltd (Frasers) is on track to manage a total of 23 properties in China by 2016 with the opening of Fraser Suites Chengdu today, by Guest of Honour, Mr Lee Yi Shyan, Minister of State, Ministry of Trade and Industry and Ministry of National Development of Singapore.
Reaffirming Frasers’ commitment to expanding its presence in China, the opening of the luxurious 360-unit Fraser Suites Chengdu will be followed by another five properties in Guangzhou, Wuxi, Wuhan, Beijing and Shanghai by the end of this year. The group also has other properties in Beijing, Hong Kong, Nanjing, Shanghai, Shenzhen, Suzhou and Tianjin.
Ranked No 1 of the world’s fastest growing cities in the next decade, Chengdu is also designated as China’s western centre for logistics, commerce, finance, science and technology, transportation and communications. With the presence of more than 200 of Fortune 500 companies in Chengdu, the city continues to attract strong foreign direct investment as an economic region and has already reported GDP increase of 15.2% in the first quarter of 2011 to RMB 136.84 million1. This increased presence of expatriates and business travelers to the area has also led to a growing demand for international serviced residences within the region, which Frasers is well positioned to meet.
“The opening of Fraser Suites Chengdu in collaboration with the Yanlord Land Group Limited, one of China’s leading residential property developers, builds on a very important and strategic relationship following our first partnership in Nanjing with the development of the elegant Fraser Suites Nanjing. It is also a clear reflection of the confidence we have in China’s dynamic growth, which we are very excited to be a part of,” said Mr Choe Peng Sum, Frasers’ Chief Executive Officer, “Our strategy will be to continue to strengthen our presence across China to meet the demand for premier international serviced residences both in primary as well as burgeoning secondary high-growth cities like Chengdu, where foreign direct investment and tourism are expected to increase exponentially in the next few years.”
Establishing a strong standing in the country’s premium serviced residences market for brand and operational excellence, Frasers has continued to win prestigious industry recognition for its strong reputation in its seven years of operation in China. The most recent accolades of which are Best Service Residence in China (for Fraser Suites Nanjing in the Business Traveller Awards), Best Serviced Apartment in China (for Fraser Suites Shanghai), Best Serviced Residence Brand in China and Outstanding CEO for Mr Choe Peng Sum, which was awarded by China Hotel Starlight Awards, the “Oscars” of China’s hospitality industry for significant achievements within the industry.
1 Cushman & Wakefield 2Q11 Chengdu Retail Report
Fraser Suites Chengdu
An iconic development, with its impressive full glass frontage and stylish high-ceiling lobby, Fraser Suites Chengdu is strategically located in the heart of the city’s commercial centre between the Central Business District and Tian Fu Square and forms part of an integrated development comprising commercial offices and a range of high-end retail and lifestyle facilities. Fraser Suites Chengdu is thoughtfully designed by NBBJ – one of the world's top 20 largest architectural firm known for its award winning urban planning and architecture excellence, and features décor by internationally acclaimed Hong Kong interior designer Steve Leung, nine-time winner of Andrew Martin - International Designer of the Year award2.
Setting new accommodation benchmarks in this flourishing economic region with its lush interiors and extensive resident facilities, Fraser Suites Chengdu’s fully equipped residences are a refreshing blend of space, comfort, luxury, practicality and technology. Ranging from studios to penthouses, each with panoramic views of the city, the residences feature spacious dining, kitchenette and living areas with top-end home entertainment (blu-ray) systems, ergonomically designed desk, Herman Miller work chairs and walk-in wardrobes, personalised daily housekeeping service, 24-hour concierge and security, and modern necessities such as WIFI Internet connection.
A key feature of Fraser Suites Chengdu is its impressive range of in-property leisure and business facilities that includes two whole floors dedicated to lifestyle wellness, health and sports amenities with an all-day dining café and stylish lobby lounge, games room, a children’s playroom, elegant library lounge, spectacular indoor heated swimming pool, 24/7 state-of-the-art gym complete with an aerobics room, revitalising hot and cold tubs, steam and sauna rooms. It also has a comprehensive Business Centre and The Retreat, a signature feature of the group that offers a relaxing ambience including hi-tech massage chairs and specialty relaxation teas for residents to unwind.
Frasers Hospitality Pte Ltd will manage 54 properties – a total of 8,732 individual residences – in 31 cities worldwide in 2012, with 13 new properties scheduled for 2013. The company’s global footprint will expand to 72 properties with a total of 11,856 individual residences in 37 global cities by the end of 2016.
2 Described by the New York Times as the 'Oscars of Interior Design'.