Singapore Launch Boost to Frasers Global Brand Status
08 Jul 2009 - Singapore
The opening of Fraser Place Fusionopolis today marked a major milestone in home-grown Frasers Hospitality Pte Ltd’s status as a global leader in the hospitality industry’s serviced residence niche.
The Fraser Place brand -- one of four brand names currently under the Frasers Hospitality umbrella -- is positioned on a chic, ‘fun’ platform with a focus on lifestyle, both within the property and as part of its immediate environment, such as the lifestyle hub created at Fusionopolis @ one-north.
Fraser Place Fusionopolis sets the benchmark for future Fraser Place properties. The décor focuses on sleek modern interiors while facilities and services such as comprehensive, ‘surround sound’ entertainment systems, iPod docking stations, Nintendo Wii and WiFi and internet telephony are aimed at today’s tech-savvy professional.
The 50-unit, all-loft Fraser Place Fusionopolis brings to a total of 33 the number of properties under management worldwide by the 11-year-old Frasers Hospitality.
This year alone, Frasers has opened four properties – in the United Kingdom, China, Thailand and Bahrain. With the opening today of Fraser Place Fusionopolis, the company now manages a grand total of 4,731 units in Europe, the Far East and Australia. By end 2009, another five properties or 647 units due to open in Budapest, Doha, Dubai, Kuala Lumpur and Shanghai, will be added to the portfolio.
"The opening of Fraser Place Fusionopolis is very special from a corporate viewpoint for a number of reasons. It is ‘homecoming’, our first property launch here since the opening of Fraser Suites and Fraser Place in l998," said Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality.
"In addition, our Gold Standard serviced residences were first established in Singapore so it is fitting that we set new benchmarks for product and service here where it all began."
Fraser Suites and Fraser Place were the first two brands established in Singapore in l998. Two additional brands – Fraser Residence and Fraser Resorts – also come under the Frasers Hospitality umbrella.